With daily concerns about climate change many people are making more eco-friendly choices in their everyday lives.
In living a greener lifestyle, there’s a general focus on making ethical, environmentally conscious decisions that work to decrease your negative impact on the environment. While individually, these choices may feel like they only make a small difference, however, collectively can have a huge impact on the planet.
The average person spends 40 hours a week at work, so it’s equally as important to make these positive changes in our work environment, as well as at home. Making a commitment to more ethical and eco-friendly choices show clients and potential customers that your organisation cares about people, and the planet.
Making workplace greener is also good for your employees, a healthier and more productive work environment creates a positive work culture. Companies that promote a healthier workplace found staff took on average 20% fewer sick days according to a 2019 Dutch study. In addition, focusing more on your environmental impacts can also help to attract and retain employees with similar ethical values to your company, with a more attractive brand to potential staff.
“Going green” is a big trend right now, and it’s not going anywhere. The improvement of brand awareness through good, conscious actions is becoming a global trend within the world of advertising, for example Levi’s “Buy better, wear longer” 2021 campaign. This campaign also encapsulates Levi’s ongoing efforts to drive more sustainable textile production practices which help deliver a more planet-friendly apparel industry. This includes driving ambitious climate and water actions and investing in materials and technologies such as Cottonized Hemp and Organic Cotton.
People like to be associated with positivity and forward-thinking actions; especially younger generations raised on constant environmental protection messages. These consumers do not want to be linked to companies implicated in ecological disasters and social welfare scandals. Being a company that works to be respectful of the environment and of its employees and it will attract like-minded people whom you want to employ and the funds your business needs.
This sort of recognition is priceless in terms of public relations. People like to be associated with positivity and forward-thinking actions; especially younger generations raised on constant environmental protection messages. These consumers do not want to be linked to companies implicated in ecological disasters and social welfare scandals. Being a company that works to be respectful of the environment and of its employees and it will attract like-minded people whom you want to employ and the funds your business needs.
Customers and clients are increasingly demanding natural products and social responsibility from vendors and suppliers through sustainable, green practices with this, many are willing to pay more for these values and demands. The Nielsen global online survey from 2020 identified 66 percent of its worldwide study respondents were commitment to working with eco-friendly products, services and businesses.
There are several benefits to implementing green initiatives however, it’s easy as a company to let it be all talk. After you create a plan to implement your green initiatives and follow through. In doing so, you also increase your chances of getting recognized for your efforts and once again extend your brand’s notoriety. If your competitors are implementing green initiatives, then that’s one way they’ve differentiated themselves from you in a way that reflects positively on them. Don’t fall behind the times and start implementing a green plan that makes sense for your company.
At Creative Spaces, sustainability and environmental responsibility lie at the core of everything we do. As an eco-conscious design agency, we ensure that all our internal processes, materials and designs are sustainable. By practicing ‘sustainable design’ we create products and solutions that meet current needs without compromising those of future generations. We take a holistic approach to our work and consider all factors in the product lifecycle. From print and production through to storage and disposal, every stage is carefully considered for maximum efficiency and minimal environmental impact. This thinking is not just ecological but adds real value to our products.
Get in touch with us for your next creative project and allow us to help you achieve a sustainable, problem solving solution.
