Tips for choosing the right exhibition stand for your brand.
1. Consider your budget
Your budget plays a significant role in determining the type of exhibition stand you can afford. Custom trade show displays tend to be the most expensive, while a promotional display stand would be more affordable. However, if you are planning on attending more than one exhibition, investing a little more for a high quality reusable stand you can save money through re-using the stand and printed materials again and again.
2. Determine your brand image
Your exhibition stand design should reflect your brand’s image and values. If you have a high-end brand, a custom trade show display may be the best choice for the most appropriate brand promotion. Designed to reflect the luxury nature of your product offering, the stands can include features such as high-quality graphics, lighting and audio-visual equipment.
On the other hand, if you have a more casual brand, a promotional display stand may be more appropriate. These stands are simpler in design and can be used to showcase products, hand out samples or carry out demonstrations.
3. Consider the type of event
The type of event you are attending will also play a role in the type of exhibit design you choose. For example, if you are attending a large trade fair with lots of visitors, a custom trade show display may be the best option to help you stand out from the competition. However, if you are attending a smaller event with fewer attendees, a promotional display stand may be all you need.
4. Think about your goals
What are your goals for attending the event? Do you want to showcase a new product, generate leads or increase brand awareness? Your goals will help you determine the type of exhibition stand you require. For example, if you want to showcase a new product, a custom trade show display with a product demo area could be a great choice. If you want to generate leads, a modular trade fair booth with a lead capture system may be more appropriate.
The size of your booth will also play a role in the type of exhibition stand you choose. If you have a large space, it will be much easier to accommodate a custom trade show display. However, if you have a smaller area, a modular trade fair booth or a promotional display stand may be more appropriate. It’s best to double-check the size of the space you have been allocated before going ahead with any custom design. If you have a smaller stand, make sure you prioritise the most important marketing information, whether that’s a promotional offer or your social media handles. Trying to fit everything on the display will make it look messy and overwhelming, turning people away.
6. Think about your timeline
If you have a tight deadline, a promotional display stand may be the best option as these stands can be designed and produced quickly. However, if you have more time, a custom trade show display may be the best option as it allows for more customisation. It is better to produce the best display you can in the time you have available rather than trying to achieve more than what’s realistically possible. Iif you bite off more than you can chew, you’ll only end up with a display booth that is below standard and looks rushed and unprofessional.
When choosing an exhibition stand, you don’t want to forget about logistics. Think carefully about factors such as transportation, set-up time and storage. Custom trade show displays will require more time to set up and transport than promotional display stands.Ultimately, choosing the right exhibition stand for your brand requires careful consideration of your budget, brand image, event type, goals, area size, timeline and logistics. By taking the time to consider these factors, you can choose an exhibition stand that will help you stand out from the competition and achieve your goals.
Speak to the team at Creative Spaces
At Creative Spaces, we can take your exhibition displays to the next level. Our experienced team will be there to support you to choose the right stand. We can help you to present your brand in a cohesive and creative way to expand your reach and attract new customers. To find out more about brand promotion or exhibition stand design, get in touch today!
