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In collaboration with Innovision, we designed and installed a re-usable exhibition stand for WhatsApp Business at the B2B Marketing EXPO at ExCeL, London. WhatsApp’s presence in the event hall was increased with a circular hanging banner and lighting rig. The space included a semi-private meeting zone for one-to-one meetings as well as an LED Video Wall which allowed WhatsApp to maximise their event presence by playing video content towards the events networking area. The stand was enhanced with a custom made birch ply and moss sculpture of WhatsApp’s recognisable speech bubble icon.
